Karina Alarcon is a Senior Strategic Partnerships Development Manager at Google, leading regional strategy and growth for the Hotel and Lodging vertical across LATAM. With a focus on high-impact ecosystem partners and connectivity providers, Kari serves as a trusted advisor to industry leaders, navigating complex technical integrations and business development to drive results for the travel sector.

Rob Torres is the Co-Founder and CEO of ukreate, a travel creator platform that helps hotels and resorts generate brand awareness and direct bookings through creator-led marketing campaigns. With more than a decade of experience in digital marketing and the creator economy, Rob has worked with brands, tourism boards, and hospitality groups to design content-driven distribution strategies that convert social media audiences into paying guests.Through Ukreate, Rob is building one of the largest networks of travel-focused creators and audiences, currently reaching over 50 million travelers across the platform’s combined creator network. 

Gary Hawkins is the Founder of Hawkins Hospitality, a boutique consulting firm specializing in revenue strategy and commercial performance for luxury and lifestyle hotels. Prior to launching the firm in 2021, he served as SVP & Chief Revenue Officer at Sydell Group overseeing brands including The NoMad, The Line, Freehand, Saguaro and The Ned. Prior to joining Sydell Group, Gary led revenue Management for SIXTY Hotels and The Standard.

Ben Teresi is the Chief Operating Officer of Hawkins Hospitality, a boutique consulting firm specializing in revenue strategy and commercial performance for luxury and lifestyle hotels. Prior to joining Hawkins Hospitality, he held roles with André Balazs Properties at Hollywood’s Chateau Marmont and New York’s The Mercer Hotel. Ben holds an MBA from Les Roches in Switzerland, completed in 2021.